Cornwell Data developed custom edit routines to “edit” or cleanse data of various conditions. This process is one of the most intricate and important processes we provide. It is also one of the many custom programs that help differentiate us from our competition. Examples include taking out special characters & blanks within a field or combining broken or split name fields. Many companies do not even utilize edits, but rather take your data and go straight to the other hygiene methods such as Standardization & NCOA—or, worse, just drop data that they consider unusable. In addition to improving the overall quality of data, this procedure enhances other hygiene processes dramatically by allowing better match rates. See some samples below of the edits we perform to maximize your data prior to processing.